Day Three: Back to school, exams and all
The agenda was to highlight the dimensions they’d be wise to consider when defining their consumers and since it’s a lot of stuff to cover in just 2 hours, this was necessary. I sure hope I didn’t put these guys to sleep.
Actually I tried to involve a little discussion on each subject and I got the impression that I’m getting through. My fear is that it will not be internalized as much as it ought to.
Looking at the blogs for feedback tells me that the normal curve is alive and kicking. Some folks do extremely well, some don’t and most are somewhere in between. Read the 4 blogs and you’ll see this for yourself. The differences are apparent:
- http://second-vitality.blogspot.com
- http://genderblendin.blogspot.com/
- http://fashionyogis.blogspot.com
- http://insideoutdp.blogspot.com/
To those you writing the blogs: can you spot where you are?
We suffer from a little intellectual arrogance in
Of course everyone has understood the branding related concepts to some extent, but the only way I can know what you got out of it is to see what you write. Don’t write about the subject we finish discussing and I can’t give you any feedback.
posted by Norquest Brands Private Limited at 2:01 pm
3 Comments:
don't you think, rajiv, that the media have overblown and skewed the entire branding thing out of kilter? when i'm teaching it, i come across evidence of this over and over again, and end up spending precious time & energy disabusing students of what branding is all about. it's gratifying when they do realize it, but it also means lost time - which means they don't get to sink their teeth into the nuts and bolts.
arvind
Arvind
They have indeed, but I personally don’t see it as much of a problem because I started with simplifying the concept and getting the kids to read the article I’ve written on my website (http://www.badlani.com/consulting/branding.htm) which does bring branding straight down to basics and helps get rid of the hoop-la associated with it.
The message did go home and I suspect we could all agree on what a brand is.
Unrelated to the post, but related to the system:
This is so cool! i can see your whole course on the web. ANd it great that you have a personal account of what you feel on every day. Makes the Almighty Teacher who Wields the Grade Weapon a little more human.
And thank you for your comment. Ive just finished a publication project with the material ive collected on the dabbawallas,, if youre around and interested id love to show it to you.
cheers
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